Quick Overview
Tata Curvv gets a ₹13,000 price hike across variants. Find out what’s new, what stays the same, and if it’s still worth buying.
Tata Motors has revised the pricing of its much-anticipated Tata Curv SUV, increasing it by ₹13,000 across all variants. Launched with aggressive introductory pricing, the Curv has quickly gained popularity for its futuristic design, coupe styling, and strong feature list. The price hike is seen as part of a standard post-launch adjustment.
Updated Price Snapshot
Tata Motors has increased the prices of all variants of the Curvv by ₹13,000. Here’s the revised pricing:
- Curv XE
- Previous Price: ₹10.50 lakh
- New Price: ₹10.63 lakh
- Hike: ₹13,000
- Curv XM
- Previous Price: ₹11.99 lakh
- New Price: ₹12.12 lakh
- Hike: ₹13,000
- Curv XT
- Previous Price: ₹13.49 lakh
- New Price: ₹13.62 lakh
- Hike: ₹13,000
- Curv XZ+
- Previous Price: ₹14.99 lakh
- New Price: ₹15.12 lakh
- Hike: ₹13,000
What Justifies the Price Increase?
Although there are no mechanical or feature updates associated with the hike, Tata attributes the increase to:
- Rising input and raw material costs
- Transport and logistics adjustments
- Inflation-driven cost realignments post-introductory offer
Still Worth It?
Even after the ₹13,000 hike, the Curv remains one of the most feature-rich and distinctive SUVs in its class. Here’s why:
- Coupe SUV Styling – Unique road presence under ₹20 lakh
- Diesel & Turbo Petrol Options – Powerful 1.5L diesel and 1.2L turbo petrol
- Premium Interiors – Panoramic sunroof, 10.25” infotainment, ventilated seats
- ADAS Features – Level 2 ADAS (in top variants)
- Safety – 6 airbags standard in higher trims, likely aiming for 5-star GNCAP
Competitors at This Price Point
Even with the ₹13,000 price hike, the Tata Curvv continues to hold its ground in the competitive mid-size SUV segment. Here's how it stacks up against key rivals:
- Hyundai Creta:
- Price Range – ₹11 to ₹20 lakh
- Known for its tech-loaded cabin, multiple powertrain options, and refined driving experience.
- Kia Seltos:
- Price Range – ₹10.90 to ₹20.30 lakh
- Offers premium interiors, sporty GT-Line variants, and a host of segment-first features.
- Maruti Grand Vitara:
- Price Range – ₹10.99 to ₹19.99 lakh
- Stands out with strong hybrid options and excellent fuel efficiency.
- MG Astor:
- Price Range – ₹10.82 to ₹18.69 lakh
- Highlights include a premium interior feel and AI-powered virtual assistant features.
Conclusion
A ₹13,000 hike may seem significant, but considering the Curvv’s bold design, solid build, and feature-packed experience, it still delivers solid value in the mid-size SUV space. If you were planning to buy one, now might be the time before another hike comes around.