British motorcycle maker Triumph Motorcycles is preparing to launch a new 350cc series for India and global markets. After the success of the Triumph Speed 400 and Scrambler 400X, this move signals Triumph’s intent to dominate the affordable mid-capacity motorcycle segment.

The upcoming 350cc motorcycles are expected to be co-developed with Bajaj Auto, just like the 400cc series, ensuring competitive pricing, high localization, and wider reach through Triumph-Bajaj showrooms.

Expected Engine & Performance

• Engine Capacity: Around 349cc, single-cylinder, liquid-cooled.
• Power Output: Estimated 25–28 bhp, torque around 28–30 Nm.
• Gearbox: 6-speed with slipper clutch.
• Top Speed: Likely around 135–140 km/h.
• Mileage: Expected 32–35 km/l, striking a balance between performance and efficiency.

This places Triumph’s 350cc motorcycles directly in competition with Royal Enfield’s most popular 350cc lineup.

Expected Pricing

With heavy localization and Bajaj’s manufacturing expertise, the new Triumph 350cc bikes are expected to be priced between:

• ₹2.10 lakh – ₹2.40 lakh (ex-showroom)

This will undercut some Royal Enfield models while still offering premium British branding.

Competitors in the 350cc Segment

The 350cc market in India is dominated by Royal Enfield, which sells over 70,000 units per month. Triumph’s entry here will be a direct challenge. Key rivals include:

• Royal Enfield Classic 350 – ₹1.99–2.30 lakh
• Royal Enfield Meteor 350 – ₹2.06–2.35 lakh
• Honda CB350 – ₹2.10–2.16 lakh
• Jawa 350 – ₹2.15 lakh
• Yezdi Roadster – ₹2.09 lakh

Triumph will need to balance heritage styling, performance, and aggressive pricing to carve its share in this segment.

Why This Launch Matters

• Expands Triumph’s reach – Entry-level enthusiasts get access to the Triumph brand.
• Challenges Royal Enfield’s dominance – A segment RE has ruled for decades.
• Boosts exports from India – Bajaj-Triumph JV will likely make India a global hub for small-capacity Triumphs.

Verdict

Triumph’s upcoming 350cc motorcycles could be a game-changer for the Indian mid-capacity bike market. With a perfect blend of British design, Bajaj’s cost efficiency, and competitive pricing, these bikes are set to shake up Royal Enfield’s long-standing monopoly.